Before we started our collaboration with Simp there were a lot of unanswered questions in regard to the GDPR and how we were going to adapt to the new EU-legislation. Simp helped us build up our customer databases again, automatically and in record time. Additionally, we have enlisted the help of Simp’s Marketing team to tailor and produce the communication that goes out to our guests both during and after their stay. Simp’s systems also allow us to cross-market all our hotels through this marketing. We regard Simp as a valuable and long-term partner in helping us navigate the ever-changing digital landscape. Their innovation and adaptability is of great value to us at Kronengruppen.