Marketing

Reach your on-site visitors (and their lookalikes) on Facebook

By June 17, 2019 August 14th, 2019 No Comments

All visitors who logs into your Wifi can be used in Facebook campaigns. You can also create lookalike audience based on those profiles to reach even more highly targeted people.

In this tutorial we explain how you build a lookalike audience on Facebook based on your current database in our system.

1. Export targets

This will show a popup where you choose where to receive the list. Enter the email you want the list to be sent to, check all boxes and click export.

Download the file attached to the email you receive. This is the list you will upload to Facebook.

2. Upload the list to Facebook

Log in to you Facebook business manager account. Click on the menu button up to the left and choose “all tools”. Then click on “audiences”.

On the audience page click the blue button “create audience” and choose “custom audience”.

This will open a pop-up. Choose “customer file”.

Choose “Use a file that doesn’t include a LTV” in the next step.

Choose “upload file”.

Choose the downloaded list and upload it. In the dropdown menu “Select the origin of this upload”, you choose “Directly from customers”. Give your audience a proper name and click “next”.

On the next step, leave things as they are an click “Upload & Create”. If you get another pop-up, choose “upload anyway”.

Facebook will now match your customers to people on Facebook. If you see a message “Your audience data was uploaded, but with error” it only means that some of the fields in the step before don’t make sense to Facebook. As long as you have the email/phone those will be matched.

This will take some minutes or hours depending on the size of your audience. In this step you can create a lookalike audience or create an ad. The ad will start running when the audience is ready.

3. Create lookalike audience

Click on the blue button “Create audience” and choose “lookalike audience”. In the pop-up click inside the form “lookalike source” so it opens. Choose “other sources” and find the audience you uploaded in previous steps.

Choose your country under “Select audience location”.

You can make several lookalike audience to get a broader reach. Start with the 1 % and scale it later.

Click “create audience” and you are finished. Facebook needs a little time to make it ready for you.

Need help with this?

If you need any help or don’t want to do this yourself, we can help you. Just fill out the form below and we’ll send you an offer.