Simp was established in 2015 in Bergen, Norway.
We made a simple observation: Physical venues often struggle to collect and make use of the staggering amounts of data their visitors produce and are willing to share in return for amenities and more relevant, personalized experiences. Foot traffic to these venues often exceeds their website and social media traffic combined, and physical presence is often the strongest indication of interest in a venue and its services. As a result, these locations miss valuable opportunities to increase customer acquisition, retention, and satisfaction.
Revenue is left on the table.
Physical venues are not served well by most traditional marketing approaches. Many venue operators have come to rely upon methods that can be expensive, imprecise, and unpredictable in terms of return on marketing spend. A significant amount of time, effort, and resources are used attempting to drive traffic to venues, while the visitors already on-site are frequently overlooked.
It doesn’t have to be this way. We’ve found a solution.