Simp was established in 2015 in Bergen, Norway.

We made a simple observation: Physical venues often struggle to collect and make use of the staggering amounts of data their visitors produce and are willing to share in return for amenities and more relevant, personalized experiences. Foot traffic to these venues often exceeds their website and social media traffic combined, and physical presence is often the strongest indication of interest in a venue and its services. As a result, these locations miss valuable opportunities to increase customer acquisition, retention, and satisfaction.

Revenue is left on the table.

Physical venues are not served well by most traditional marketing approaches. Many venue operators have come to rely upon methods that can be expensive, imprecise, and unpredictable in terms of return on marketing spend. A significant amount of time, effort, and resources are used attempting to drive traffic to venues, while the visitors already on-site are frequently overlooked.

It doesn’t have to be this way. We’ve found a solution.

What we do

Our product turns your venue’s existing, widely-used data sources, such as WiFi, apps, and booking systems into automatic, GDPR-compliant first-party data collection and marketing tools.

Since we utilize these common and in-demand platforms, our products work without the need to change visitor behavior or the installation of expensive infrastructure. As a result, you can create a massive digital database of rich visitor profiles quickly and easily.

The demographic and behavioral information contained within these profiles are linked to a dashboard, which allows for the powerful segmentation of these data. A built-in messaging function allows you to send hyper-targeted information to guests both during or after their visits via e-mail, SMS, or social media. Measurement tools provide feedback to improve the effectiveness of your messaging.

Privacy and data security are of the utmost importance to us.

We believe, and research has proven, that visitors are more likely to share data when they believe it is being handled properly, respectfully, and transparently. That’s why we’ve gone beyond what GDPR requires to provide guests with real-time insight into and control over their own data.

Get in touch!