Case study

181720,- (SEK) in revenue from one email campaign

By August 14, 2019 November 27th, 2019 No Comments

Email marketing continues to deliver the highest ROI compared to other marketing channels including social media, paid search and direct mail. (Source)

Building a GDPR-compliant database for use in targeted-email marketing can be time consuming and challenging.

That’s why Simp has created a software solution that sits on top of existing WiFi systems, apps, booking system, or other data sources to collect high quality user data from your visitors – on autopilot.

By setting up a digital customer journey will give a great customer experience and keep your customers more loyal and engaged. So when you send them a good offer they are more likely to act upon it.

The collected profiles can be used in hyper-targeted marketing.  Segment your campaigns to provide your audience with the right message at the right time.

This results in a better experience for your visitors – they get receive more relevant content, which results in higher ROI for your email campaigns.

See the results of a recently sent campaign below.

Campaign Results

This one-time campaign was sent to a targeted group of profiles a single customer collected with Simp.

Emails sent




Avg. price pr booking


1594 / 98,4%

657 / 41,2%

118 / 7,5%


Revenue: 181 720,- (SEK)

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